Zeekr Wants To Rival Porsche By Reviving FR Performance Brand

The FR Sub-Brand Zeekr, a brand under the Geely group, wants to take a stab at the performance EV market, aiming to challenge Porsche. The FR sub-brand is similar to BMW’s M, Mercedes’ AMG, and Toyota’s GR divisions. putting performance at the forefront of the driving experience of its products.The Geely group’s portfolio of EVs and concepts is already quite impressive. In recent news, the Lynk and Co Time To Shine concept showed the world what a performance EV from the Geely group could look like. On top of that, not only does the group hold the current record for fastest charging at the time of writing, but it also has a lineup of electric vehicles that are insanely quick on their own, like the Zeekr 7X, which already has over 600 horsepower at its highest trim level.

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