Volvo is inching closer to the launch of the EX60, and alongside the rollout of the new electric SUV, the Swedish automaker has been making the media rounds. In an interview with Motor1, Volvo’s Chief Commercial Officer, Eric Severinson, shared the company’s stance on subscription-based car features. Severinson criticized the idea of charging monthly fees for basic functions like heated seats, saying luxury brands “shouldn’t nickel-and-dime customers” after they have already spent tens of thousands on a premium vehicle.Why Carmakers Love Subscriptions
Volvo
Money makes the world go around, and the autosphere is no exception. Subscription services have become increasingly common as automakers look …
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Author: Marnus Moolman





