The Race Media today announced the launch of The Race Extra, a new editorial and social content platform dedicated to the culture, experiences and stories shaping Formula 1 beyond the race track.While The Race has established itself as a destination for authoritative, independent motorsport journalism, The Race Extra expands that footprint into where the sport’s fastest-growing audiences are increasingly engaged; lifestyle, fan experiences, brand collaborations and the broader cultural conversations surrounding the grid.The launch comes at a pivotal moment for Formula 1. According to the 2025 Global F1 Fan Survey, 58% of Gen Z fans and women now see fashion and lifestyle as part of their fandom. A quarter of fans globally have participated in non-race events such as meetups and cultural activations, and 76% say sponsorship enhances their experience of the spo …
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Author: The Race Media
