Pictures of the world’s first electric Ferrari, the Luce [“loo-che”], have now been out long enough for both initial reactions (the brand’s stock stumbled as the car was revealed) and a few counterpoint follow-ups (corporate-pilled influencers are writing long LinkedIn posts). Most of the commentary I’ve seen in automotive circles is along the lines of: “Enzo is rolling in his grave!” He’s not, though. If Ferrari‘s founder were alive today and saw a Luce on the street, he probably wouldn’t even look twice at it. That is the actual tragedy of this pointless car. But really, it’s just a reflection of the state of our whole industry.
The Luce’s design is friendly, clean, tidy, inoffensive, and unremarkable. As a modern daily driver, it looks fine. But when your brand revolves around grand-entrance aesthetics and your new $600,000 supercar invites comparison to a Nissa …
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Author: Andrew P. Collins
