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The astonishing numbers behind F1’s US commercial boom

Formula 1’s boom of American sponsorship has reached the point where 83% of commercial partners supporting the 11 teams on the grid are US-based.That incredible statistic was shared by Williams team boss James Vowles when speaking on stage at at ‘Fueling the Future’ – a business reception hosted by The Race in conjunction with Axios Live in downtown Miami ahead of this year’s Miami GP.Talking about how the United States has become the commercial lifeblood of F1 in recent years, Vowles told guests at the packed event: “The US is our most important – by a long way – business contributor.“In terms of partners, sponsors on the cars, 83% of them are US-based.“If I roll back five years ago, our presence in the USA was fairly small. We had Austin [for the US GP], that was about …


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Author: The Race Team

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