Stellantis CEO Antonio Filosa stood up before the company’s investor community Thursday morning to reveal a new nearly $70 billion strategic plan dubbed FaSTLAne 2030. If it works as predicted, it will accelerate the company’s growth and pad its bottom line.
The new plan focuses on six core actions: better management of its brand portfolio (currently 14 brands); investment in global platforms, powertrains, and technology; forming or expanding partnerships; optimizing the company’s manufacturing footprint; excellence in execution; and empowering regional and local teams to make improvements.“FaSTLAne 2030 is the result of months of disciplined work across the company and is designed to drive long-term profitable growth. With the customer at the center of everything we do, the plan will deliver our purpose — ‘to move people with brands and products they love and trust’ — powered by our unique combination of strengths,” Filosa said in a statement.“We have great people, the muscle of global scale, unmatched brands that connect and inspire, the deep local roots of our regions and dealer partners to meet our customers’ distinctive needs, and a relentless focus on innovation and excellence in execution. “With these strengths, we are uniquely positioned to offer delight, functionality, and affordability. Adding to these the accelerating and amplifying benefits of our ‘win-win’ partnerships, we have everything we need to deliver our FaSTLAne 2030 ambitions.”
As mentioned earlier, the company has 14 brands under the Stellantis umbrella. However, the new plan elevates four — Jeep, Ram, Peugeot, and Fiat — to global brand status as they hold the greatest potential for scalability and profitability. Since they’re the leaders, 70 percent of new investment goes to these four brands, which some trickle down helping the other nameplates.The company’s five regional brands — Chrysler, Dodge, Citroën, Opel and Alfa Romeo — each are very strong in their respective markets and will benefit from “these same global assets and increase brand distinctiveness to delight their customers.”DS and Lancia are historic brands, prominent in France and in Italy. They will be managed by Citroën and Fiat and developed as specialty brands. Maserati remains and will get special attention to nurse it back to health under the plan. It will add two E-segment vehicles to its portfolio with final details coming in December.Filosa’s new plan calls for nearly $28 billion in new investments in platforms, powertrains, and technologies, which will account for 40 percent of the company’s total R&D and capex investment during that five-year period. That money will fund an all-new platform called STLA One, which is designed to “maximize commonality and competitiveness.”
Powertrain development will focus on hybrids and EVs as well as highly efficient internal combustion engines. Gas engines are powering much of the improving sales for Jeep, Ram, and Dodge models. By 2030, nearly 50 percent of global annual volumes will be equipped with multi-regional powertrain solutions, with energy flexibility built into the portfolio.Technology “made for humans” will be the focus of the new plant, which means technology only matters if improves the daily lives of customers. Unsurprisingly, AI will play a central role in that growth, in three categories: STLA Brain, the Stellantis scalable central computer and software architectureSTLA SmartCockpit, which will define a new …
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Author: Michael Strong
