Automotive News

Renault Goes Through the Back Door to Get LEGO to Make a Toy 5 Turbo 3E

I’m not entirely sure how these things work, but I imagine that if LEGO wants to recreate in brick form whatever item, it contacts the rights holder and asks for permission to do so. Similarly, if a carmaker, for instance, wants one of its vehicles transformed into a toy, it gets in touch with LEGO and the two sit down for a chat.

Both ways involve direct contact between the toymaker and another company, and …

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Author: autoevolution (Daniel Patrascu)

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