Rivian is ready for its breakout moment. The startup automaker is stepping out of the realm of lower-volume higher-priced large SUVs and trucks and into the mass-market arena with the 2027 R2. The warmup act was impressive, but the R2 is make or break for the company.
In Park City, Utah, Rivian Founder and CEO RJ Scaringe sat down with The Drive for an exclusive one-on-one discussion ranging from the entire company being built around this moment and the R2, to the automaker’s new factory in Georgia, the Rivian Adventure Network buildout, scaling a service division, growing pains, and more.
The latest episode of The Drivecast goes behind the curtain and inside Rivian’s roadmap as the automaker goes after mainstream consumers, the most important automotive segment, and up against the best-selling vehicles. Scaringe speaks about how scaling service was painful and didn’t go well out the gate along with where it is today, the timeline for the Geo …
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Author: Joel Feder
