People Are Paying $200K Over Sticker to Skip the Line for Lamborghini’s New Supercar

Engineered ScarcityThe Lamborghini Temerario is supposed to be the brand’s “entry-level” option, slotting below the flagship Revuelto. It effectively replaces the Huracan, which was a bestseller for Lamborghini during its long run as the entry model. It made its official debut in 2024, and here we are two years later with the brand employing an interesting production and sales tactic. Engineered scarcity is a new term and internal process used by most luxury brands. It simply means that they are limiting the production and supply of a specific product.

EuroCar

Used Worth More Than New?Lamborghini is employing this so-called tactic without shame; in fact, brand execu …