Nissan’s latest survival strategy might just be one of its most radical yet. Faced with bleeding market share and persistent losses in Europe, Nissan is actively considering using Chinese-developed platforms to underpin its future European electric vehicles.The revelation comes directly from Nissan’s newly minted CEO, Ivan Espinosa, who took the helm a year ago to pilot the struggling Japanese automaker through a sweeping corporate restructuring dubbed “Re:Nissan.” Speaking at an industry summit in London, Espinosa made it clear that nothing is off the table as the company fights to slash development costs and drag its European division back into the black.
Dongfeng Nissan
The StrategyThis pivot highlights a staggering shift in the geopolitical landscape of car building. Hi …
Go to Source
Author: Yash Bajaj
