Regaining its FootingMercedes-Benz’s quest for profit at the expense of volume hadn’t panned out. With that, the German automaker has pivoted its focus to sell more while securing the profits it needs for a greater product push. It’s a tough ask, but the company has a plan.Under the new direction, Mercedes-Benz is targeting the ‘mainstream premium’ segment, a market that BMW and Lexus have been focused on for quite some time already. The folks from Sindelfingen now want a greater slice of that pie after the low-volume, high-profit strategy had backfired.So far, there are positive signs towards Mercedes-Benz’s volume push. The company shifted more GLEs than ever, but one model alone can’t do all the work. With that, Mercedes-Benz USA CEO Adam Chamberlain laid out plans to achieve the automaker’s most ambitious plan for t …
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Author: Anton Andres
