Well, the days of elaborate fanfare surrounding EV launches appear to be behind us. Or at the very least, big launches are on hiatus. We say that because Lexus, which has gotten quite comfortable in its cowboy boots, has gone decidedly small with its announcement officially introducing the new TZ SUV. This re-badged (badge-engineered, some might say) Highlander will be the luxury subsidiary’s first electric three-row.
And while Lexus may not be enthusiastic enough about the TZ to break out the champagne and fireworks, it’s nonetheless a pretty big deal. It will both give Lexus its own three-row electric family car and serve as an expansion to the brand’s showroom. Lexus doesn’t need to jettison something else to make room for the TZ the way Toyota did with the Highlander and the TX, which is offered with both hybrid and plug-in h …
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Author: Byron Hurd
