Tapping into Enthusiasts Lego is a timeless brand, one responsible for many memories and the birth of childhood creativity. The company has enjoyed very steady success over the years, never really breaking through that much or losing to new competitors. Lego’s staying power is undeniable. When it comes to car enthusiasts, though, Lego has broken new ground in recent times by capitalizing on the boom of car model purchases and popularity. It started with only selected models, but eventually expanded its car model catalog.
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Author: Pablo Salapantan
