The Reset Strategy Gets RollingInfiniti is pressing ahead with its so-called “product renaissance,” a critical shift as sales slow and rivals like Genesis gain ground. The latest move is the start of all-new QX65 assembly at Nissan’s Smyrna plant in Tennessee, which also builds other crossover models like the Nissan Pathfinder.The plant also assembles the QX60, the midsize luxury crossover on which the QX65 is based. The difference is that the new nameplate is a two-row, coupe-style alternative, much like the pairing of the BMW X5 and X6. This type of vehicle is rarely a brand’s volume seller, but it can add character to the lineup, especially for buyers who prioritize style over practicality.
Infiniti
A Factory Ready for the Next ChapterIn a press release, Infiniti sai …
Go to Source
Author: Rex Sanchez
