Software Is Now the ProductPerformance still counts, but these days, what really sets a car apart is the software running underneath. That’s the thinking behind software-defined vehicles – cars that keep changing and adding features long after you’ve bought them.That’s exactly where Hyundai Motor Group is headed with Pleos Connect. Instead of treating cars as finished products, they’re building a platform that lets vehicles keep getting better over time.Pleos Connect rolls out first in the Hyundai Grandeur in Korea, then heads to models like the Ioniq 3 in Europe. After that, expect it to show up in more and more Hyundai vehicles.By 2030, Hyundai wants Pleos Connect in about 20 million vehicles …
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Author: Jacob Oliva





