Hyundai’s Image Takes A Hit As Discounts Roll InHyundai is in a tough spot right now. The Palisade, a popular choice in the automaker’s US lineup, is under scrutiny after a fatal rear-seat incident prompted a recall. The same problem is tied to the 2027 Kia Telluride, so the concern is spreading.This is a blow for Hyundai, especially since the Palisade has been a reliable seller and a big part of their move upmarket. It’s aimed at families looking to upgrade from mainstream crossovers to something with a bit more polish.Part of that push has always included aggressive incentives. But this time, the timing feels off. While headlines focus on safety concerns and a stop-sale order affecting Limited and Calligraphy trims, those same variants are quietly being offered with stronger discounts than before.
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Author: Jacob Oliva
