Formula 1 teams’ total sponsorship revenue rose by 22.1% to $2.54billion in 2025, closing the gap to global leader, the NFL, from $360million to $120m compared to the previous year, according to a new report by SponsorUnited.SponsorUnited is a global sports and entertainment sponsorship intelligence platform and compiles its annual report based on its own data and proprietary model that estimates the total annual price of sponsorship agreements. It places F1 as the second-most lucrative sports league, with the NFL leading the way at $2.66bn and the English Premier League third on $2.02bn.F1’s $2.54bn total represents an increase of $460m compared to 2024, with SponsorUnited claiming a total of 382 deals across 358 unique brands. That compar …
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Author: Edd Straw
