Why F1’s Apple moves didn’t stop new Sky 2034 mega-deal

For a company that openly admits it does not do things by halves, Apple’s arrival this year as Formula 1’s American broadcaster was viewed as the first step in wider global ambitions.After all, with an omni-presence around the world allied to an ambitious company mindset, there was some logic towards both Apple and F1 embarking on a path that expanded far beyond the United States coastline.As Apple’s Eddy Cue, senior vice president of services who leads its F1 activities, told Reuters in Miami: “Do I hope that we are able to grow into other areas and markets? Yeah, I do.”All that seemed missing was a bit of time for current contracts in other countries to come up for grabs – and then the door would be open for Apple to step in and start widening its infl …