Chrysler Gets A Lifeline As Stellantis Plans Three New Affordable Models

Under the Fastlane 2030 strategy revealed by Stellantis on Thursday, four brands will dominate the automaker’s future: Jeep, Ram, Fiat and Peugeot. The two U.S. marques are the real winners, however, as the North American market will receive a disproportionate share of the cash – and new products – that underpin the $70 billion program.

The updated 2027 Chrysler Pacifica.Chrysler

Fastlane contains a number of surprises, however. For one thing, CEO Antonio Filosa has ruled that, at least for now, none of the other 10 Stellantis brands will go on the chopping block, as many industry observers had long expected.That includes the once mighty, but now all but forgotten, Chrysler, a name that long seemed ready to fade into oblivion. If anything, the 101-year-old marque now gets its own turnaround strategy as Stellantis prepares to quadruple its current, meager product line-up.Driving Off Into the SunsetIn recent years we’ve seen a number of once-memorable brands vanish from the U.S. market, including names like Oldsmobile, Pontiac, Saturn and Chrysler’s one-time down-market sibling Plymouth.
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