If you’re a Formula 1 or just racing fan in general, you probably can’t avoid the deluge of social media marketing happening right now around the Miami Grand Prix. Luckily, not everything is silly collabs with coffee shops, branded sneakers, or Teletubby-like racing suits (looking at you, Mercedes). No, some Miami-exclusive content is actually sick, such as Cadillac’s new livery.
The sweet-looking design commemorates the team’s first race on American soil, which, frankly, is a big deal. With F1 being a global sport—and the other “American” team never really playing that card—it’s easy to forget just how monumental it is for an F1 team to race at home, especially for the thousands of extended team members involved with the project and General Motors.
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My favorite aspect of the Stars and Stripe …
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Author: Jerry Perez
