Buying Toyota’s $225,000 GR GT Will Feel Like An Interview Process

A New Kind Of ToyotaToyota enters new territory in 2026 as the 2027 GR GT halo sports car goes on sale with a price tag of over $225,000 (final price not announced). A sports car from a non-luxury brand at this price point is not unheard of, as the the Chevrolet Corvette ZR1X starts at $209,700 and the Ford Mustang GTD currently sells for over $325,000.

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Preparing a dealer network to sell such a unique car like the GR GT, even one with previous experience selling the Lexus LFA over a decade ago, is a challenge. In fact, …