A new chapter in the Bugatti story begins today. Twenty-eight years after bringing the storied luxury brand back from the dead, Volkswagen Group no longer counts Bugatti among its stable of brands. Porsche, which became the VW Group steward of Bugatti in 2021, is selling its stake to a consortium of investors.
Bugatti dates back to 1909, when its eponymous founder Ettore Bugatti started making cars in the Alsace region contested by France and Germany. That incarnation lasted through two world wars but was gone by 1963. The supercar boom of the late 1980s brought Bugatti back for …
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Author: Jonathan M. Gitlin
As electric aspirations fade, Porsche sells its stake in Bugatti
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