Some people argue that fast cars racing around race courses serve as “rolling billboards.” Which was probably a more effective thing before digital advertising.In 2025, the spending on all outdoor advertising—of which billboards are a part—in the US was some $10 billion; it was some $137 billion online, which just goes to show that what was once tried-and-true or accepted wisdom can change with time.Can you imagine a chief communications officer at a major company saying, “No, we don’t want to place ads on Google or Facebook. We’ve got a whole lot of billboards reserved for our messaging”?But still, OEMs like to participate in motorsports because, as the line attributed to legendary Ford dealer Bob Tasca has it, “Win on Sunday, sell on Monday.” He allegedly said it more than 50 years ago, long before social media was even a concept.
The NASCAR Truck Series has been running since 1995.Ford and Chevy have been in the series since its start. Toyota joined in 2004.Through 2025 Toyota has won 14 Manufacturers’ Titles in the series.Chevy has won 10 Manufacturers’ Titles.Ford two.If we consider that Chevy won 10 times over 30 years and Toyota won 14 times in 21 years, then this means Chevy’s win rate is 33.33 percent and Toyota’s 66.67 percent. In other words, Toyota’s win rate is higher than Chevy’s.As for Ford, with a 6.67 Manufacturers’ Title win rate, Toyota is 900 percent higher. The delta between those two is incredible.But when it comes to selling F-150s and Silverados, those two companies trounce the Toyota Tundra.In 2025 Chevy sold 362,909 light duty Silverados.Ford doesn’t break out its light-duty and heavy-duty F-Series numbers, so let’s assume that the F-150 accounts for 60 percnt of the total F-Series sales (which is the percentage of light duty Silverados compared to the total number of trucks). So that would be 497,293 F-150s.Toyota Tundra sales in 2025? 147,610.That’s about 41 percent of the Silverado sales and just 30 percent of the F-150 sales.Yet Toyota is crushing it in the NASCAR Truck Series.So wouldn’t that dominance lead one to believe that Tundra sales would be a whole lot higher?
In the 2025 NASCAR Cup Series, Chevy took the Manufacturers’ title. Its cars had 15 wins. It scored 1,310 points.Toyota was in second place, with 14 wins and 1,281 points.Ford c …
Go to Source
Author: Gary Vasilash
