What draws a major sponsor into Formula 1? And how do F1 teams get companies to commit to backing them, rather than taking their support to other teams, or even to other sports entirely?In September 2025 Red Bull announced that it was forming the first partnership in F1 between a team and a major global private markets firm, when it signed a multi-year global partnership with Carlyle.Over the Monaco Grand Prix weekend, Carlyle CEO Harvey Schwartz and Red Bull Racing team principal Laurent Mekies sat down with Sara Fischer, media correspondent at Axios, as part of the latest event from The Race x Axios series, which b …
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Author: The Race Team
