Volvo Doubled Down on SUVs—But U.S. Sales Still Plunged 32%

Volvo’s goal to increase U.S. sales by 60% by 2030 is a lofty one, but it’s going to need a significant turnaround between now and then to make it happen. The Swedish automaker has just reported first-quarter sales in the U.S., and every single model has seen a decline in sales relative to the same quarter last year. Overall, the company sold 22,651 vehicles in Q1 2026, a steep 32% drop from last year. With a lineup now almost exclusively made up of SUVs and heavily focused on electrified models, Volvo’s range is well off the pace of most other European luxury brands.A Dismal Start to the Year

2026 Volvo XC90Volvo …