Software connectivity is touted as a way to make cars better even after they’re purchased, but some automakers are using it to wring more money out of customers by putting things that should be taken for granted behind a paywall. Volvo isn’t one of them, and doesn’t plan on becoming one, Eric Severinson, the automaker’s chief commercial officer, said in a recent interview with Motor1.
“If you sell a premium product, you shouldn’t nickel-and-dime customers: someone spending about $80,000 shouldn’t be asked for another $5 a month for basic functions like heated seats—especially when those features are included on much cheaper cars,” Severinson said. “That isn’t the right path.”
“A paid model can make sense for more comprehensive software-based services: connectivity packages or advanced driver-assistance suites, possibly bundled,” Severinson added. …
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Author: Stephen Edelstein
