Volkswagen believes the shift from internal combustion vehicles to electric cars will happen naturally over time, comparing it to the transition from horses to automobiles more than a century ago. Speaking to Auto Express, Volkswagen sales and marketing boss Martin Sander argued that the industry focuses too heavily on bans and regulations instead of convincing buyers why EVs make sense in the first place. According to him, customers will eventually move to electric vehicles because they see clear advantages, not because governments force them to.Focus On The Benefits, Not Bans
Volkswagen
Sander illustrated his point with an unusual comparison. He noted that horses were never formally banned; you can still buy one today. Yet they largely disappeared from daily transportation as people embraced …
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Author: Marnus Moolman





