Volkswagen likes to think of itself as the creator of the “People’s Car,” yet it followed the industry into the over-digitalization of car interiors, a mistake it’s now fixing with a new generation of cars that will bring back physical buttons. Several factors were at play for this misstep, one of which appears to have been VW’s old CEO, Herbert Diess, who had a different impact than some of his predecessors. Fortunately, current CEO Thomas Schäfer seems to have a better grasp of what customers really want, telling Top Gear that physical door handles and buttons “are absolutely non-negotiable” under his supervision, and explaining why the Wolfsburg-based automaker made the ill-advised detour into touch-capa …
Go to Source
Author: Sebastian Cenizo
