Vehicle affordability has come under the microscope in the U.S. in recent times, with new car prices up by around 22% relative to 2019 levels, according to a Bank of America Institute report. For many Americans, this means downsizing to smaller, cheaper models. Toyota and Honda have historically offered some of the most value-conscious vehicles in the country, and while they still do, the last year has seen a reversal of note. In Q1 2025, entry-level Hondas easily outsold equivalent Toyotas, but that’s changed in 2026. Here’s a closer look at what’s happening.2025 Vs. 2026 Budget-Car Sales: Toyota Overtakes Honda
2026 Toyota Corolla HatchbackToyota
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Author: Karl Furlong
