Toyota Motor North America (TMNA) has posted its U.S. sales results for March and the first quarter of 2026, and the news isn’t as positive as we’re used to from the Japanese brand. In March, Toyota sold 182,606 vehicles, down by 6.9%, while quarterly sales reached 488,468 units, steadier but still down by 0.3%. These numbers exclude Lexus sales; when taking the luxury brand into account, TMNA sales dropped by 17.3% in March. As we’ll see when digging into the numbers, a decline in sales for the best-selling RAV4 brought the company’s overall numbers down significantly—but there’s a good reason for that.Camry Takes Over The Top Spot
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Author: Karl Furlong
