Automotive News

Toyota Reinvents Driving Sound for the Electric Era

All Senses EngagedThe roar of an internal combustion engine has been an intrinsic part of the driving experience until now. As the shift to electric mobility accelerates, engine noise is being replaced by near-silent performance, much to the dismay of enthusiasts. Toyota, however, believes that cars are to be experienced with all five senses, and is paying special attention to EV sound design in an effort to keep drivers engaged by engineering a complete sensory experience. 

Crafting Sound Without an EngineIn an effort to create a sound that matches each vehicle’s character while feeling authentic rather than artificial, Toyota’s engineers have taken to crafting aco …


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Author: Anosh Khumbatta

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