Toyota is the dominant force in the midsize pickup segment, where the Tacoma comfortably outsells rivals like the Ford Ranger and Honda Ridgeline. But there’s an opportunity for the brand to go even smaller and cheaper with a new compact pickup, something the company’s dealerships have been asking for. In an interview this week, Toyota Motor North America CEO Ted Ogawa expressed more than a passing interest in such a model, which could be a huge problem for the Ford Maverick.RAV4-Based, Unibody Pickup Truck
2026 Toyota RAV4Toyota
In the compact pickup segment, a unibody setup is more acceptable than it is for bigger trucks, as buyers in this category don’t need the capability of a large body-on-frame pic …
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Author: Karl Furlong
