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Toyota Made Most of Its Lineup Hybrids. Now Prius Sales Are Collapsing

Of all things it’s the Toyota Prius that has our attention as of late. While it might not sound exciting this hybrid started arguably a revolution, a segment, and really a moment in time. From the red carpet and celebrities to pinching pennies at the pump, the Prius has served a role in the automotive ecosystem.

Things aren’t going terribly well as of late for the Prius. What was once a cultural sensation and icon is now experiencing plummeting sales as we enter the second quarter of 2026, and are midway through the fifth-generation model’s lifecy …

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Author: Joel Feder

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