So many carmakers revive old brands and names and miss the mark. It’s a hard task, trading on familiarity to get folks’ attention, while also attempting to introduce something new that respects a heritage. Land Rover managed to pull that off with the not-so-new-anymore Defender, and now it’ll attempt to repeat the act with a less-beloved-but-still-known nameplate: the Freelander. And, I have to say: I dig the direction they’re taking it.
The new Freelander is a collaboration between JLR and Chery of China. It’ll be built on an electrified architecture, with flexibility for full battery-electric power or a plug-in hybrid-type setup. It assuredly won’t make it to the U.S., though it won’t just be stuck on the far side of the globe; JLR wants to bring it to Europe, where, I imagine, it would be …
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Author: Adam Ismail
