The Gulf has long been one of the most important markets in the luxury automotive world. It accounts for less than 10 per cent of total sales volumes at most high-end brands, but generates profits far disproportionate to that share, because buyers there consistently opt for the most customized and, consequently, most expensive versions of every model on offer. Bentley CEO Frank-Steffen Walliser captured the sentiment perfectly just weeks before conflict broke out. “It’s the best market in the world,” he said of the Middle East. Now, with the conflict in the Middle East reshaping the region’s mood and logistics, that crown jewel is suddenly looking very fragile.
Rolls-Royce
When the Showrooms …
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Author: Simran Rastogi
