Subaru Ditched the Wagon and Outback Sales Dropped Over 40%

Subaru is off to a slower start in 2026 than expected – a much slower start. And much of the blame is on one familiar nameplate. The Subaru Outback has undergone a major identity crisis, moving away from its long-standing wagon roots toward a more conventional SUV shape for its seventh generation. A recent Subaru sales report suggests buyers are not entirely on board.Too Much Change Isn’t A Good Thing

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Since 1994, the Subaru Outback has been offered as a station wagon. While it grew in size over the years, it never abandoned its roots. In 2025, Subaru reimagined the Outback as a crossover SUV, hoping it would attract more buye …