Rolls-Royce is about to dive even further upmarket with its “super-luxury” Coachbuild Collection that’s designed to cater to the wealthiest clientele possible. If you already thought Rolls was infamous for being a particularly snobby brand, prepare yourself because the brand was just getting warmed up. At present, the brand builds a handful of models that start somewhere between about $370,000 and $580,000. However, every so often, Rolls-Royce will drop some limited edition model retailing for millions of dollars.
For example, the three examples of the Rolls-Royce Boat Tail (pictured) were commissioned by individual customers and manufactured at the company’s specialized coach-building division at its Goodwood factory. They were estimated to be valued at over $28 million apiece when they left the factory in 2021 …
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Author: Matt Posky
