Ram Hemi V8 Returns Because Some Truck Buyers Won’t Consider Anything Else

Stellantis believes offering a V8 engine is still critical in the pickup market, even if relatively few buyers actually choose one. According to CEO Antonio Filosa, nearly half of truck buyers will not even consider a brand unless a V8 sits somewhere on the options list. His comments help explain why the Hemi V8 returned to the Ram 1500 so quickly after being dropped from the lineup, as well as the new Rumble Bee’s existence.Buyers Still Want A V8 Option

Stellantis

Speaking to The Drive in Detroit, Filosa said around 40% of pickup buyers refuse to consider a truck brand that does not offer a V8 engine. According to him, many customers simply want to know the option exists, even if they end up choos …