Despite the public shift toward SUVs, the Toyota Prius has endured as a staple of the company’s lineup, and one we’ve come to like a whole lot. My friend Andrew recently had one for a few days and was delightfully surprised by the number of compliments he received from strangers. And I get it—especially in yellow, there’s almost a supercar quality to its design, despite the fact that it very much isn’t one. That’s why we were a little miffed to learn that Toyota has sold a whole lot less of them through the first three months of 2026 compared to last year; 41.5% fewer, to be exact. We wanted to know why, and Toyota told us.
Backing up a bit, Toyota said it shifted 9,737 units of the wedge-shaped hybrid from January through March. At this time last year, that number sat at 16,653. That’s a significant drop …
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Author: Adam Ismail
