Nissan’s in a tough spot. There’s a strong enthusiast community that rallies around the brand and heritage, but while the love might be strong the flame has been weak as of late with quite the bleak situation and product lineup. But just over a year into the job Nissan CEO Ivan Espinosa told The Drive to tell enthusiasts a simple message,”Nissan is back.” Big claims, but the man in charge of the historic automaker’s wasting no time and already laid out a huge turnaround plan.
In Yokohama, Japan, Senior Vice President and Chief Planning Officer for Nissan North America, Ponz Pandikuthira, exclusively sat down with The Drive for a one-on-one dis …
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Author: Joel Feder
