Nissan SUVs Are Booming in America, but Its Cars Are Disappearing

Nissan’s SUVs Are Doing All the Heavy LiftingBelieve it or not, Nissan actually managed to get through 2025 in decent shape, posting slight gains largely thanks to its SUV-heavy lineup. That same script is playing out again in the first quarter of 2026, and it’s not exactly subtle.The Nissan Rogue remains the centerpiece, with 70,174 units sold from January to March. It didn’t just lead the lineup – it outsold Nissan’s entire passenger car range combined, which managed just 69,812 units in the same period.And it’s not working alone. Trucks and SUVs are up across the board: Frontier jumped 47.9%, Pathfinder climbed 45.2%, Armada rose 17.5%, Kicks gained 16.4%, and Rogue itself grew 13%. Add it all up, and Nissan’s truck/SUV total reached 164,506 units, up 15.6% year-over-year.
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