Nissan Says It Can’t Build Cheap Cars in America

Tariffs Are Changing the GameTariffs from the US aren’t doing carmakers any favors. Automakers have already lost billions to these extra costs, and that pain eventually lands on buyers – right when new car prices are already flirting with record highs.Some brands, like Hyundai, have done what President Trump hoped: they’re building more cars in the US to dodge tariffs and check the box for domestic production. That approach works if you’re big enough and have the margins to absorb the extra costs.But not every automaker can play that game. For brands that depend on entry-level models to move the needle, it’s a different story. That’s exactly where Nissan is right now.

Nissan

Why Nissan Can’t Build Cheap Cars in the USAccording to Christian Meunier, the issue comes down to cost str …