Automotive News

Mitsubishi Dealers Are Losing Faith As The Brand Fights To Stay Relevant

Some of the biggest automakers in the U.S. are Japanese, led by Toyota and Honda. But on the other side, there’s Mitsubishi, with sales volumes that are only a fraction of those brands. Last year, Mitsubishi sales declined by 13.7%, and the brand closed a high number of dealerships in the country over the last few years. Many remaining dealers have expressed frustration with the automaker’s dated, uncompetitive lineup, as well as the its heavy reliance on fleet sales. Here’s a closer look at what’s happening behind the scenes as remaining dealers battle to keep Mitsubishi alive.A Dramatic Decline in Dealerships

2022 Mitsubishi Eclipse CrossMitsubishi

According to Automotive News, Mitsubishi started 2026 with 56 fewer d …


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Author: Karl Furlong

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