I don’t think I’m breaking any news when I say midsize trucks are compromised. Certainly, they’re better performers than ever, with turbo engines and crazy suspension—but why can’t a grown-up fit in the back seat? These are questions that matter to real people, and it seems like Hyundai is paying attention as it prepares its upcoming body-on-frame pickup.
The Drive spoke about this with Olabisi Boyle, Hyundai Motor America’s vice president of product planning and mobility solutions, at the New York International Auto Show. As we talked through what Hyundai learned from its first pickup in the U.S. market—the soon-to-be-gone Santa Cruz—she relayed what the brand has heard from consumers. It’s true that truck buyers want sharp looks and impressive work potential, but that’s not all.
“Some certain things they like are interior comfort in all rows, not just the firs …
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Author: Caleb Jacobs
