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Mercedes Faces Internal Challenges, Losing Ground to BMW in the U.S.

Mercedes Looks InwardThe facelifted Mercedes-Benz S-Class, unveiled earlier this year, is currently on a world tour as the automaker celebrates its 140th anniversary. During its stop in New York, Business Insider caught up with Mercedes-Benz North America CEO Jason Hoff, who revealed a major challenge he has identified since taking on the role last year.Hoff did not attribute the issue to import tariffs or the all-electric EQS lineup amid a cooling EV market in the U.S. Instead, he pointed to a more internal issue: “corporate inefficiencies.” According to the executive, Mercedes teams – including engineering and customer service – tend to operate separately, which can weaken feedback loops. As he told the publication, “We see a lot of opportunity to bring those groups closer together.”



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Author: Rex Sanchez

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