Mazda’s SUVs Are Struggling but the Miata Is Booming

Mazda’s aspirations to join the Germans in the upper executive ranks do not seem to be working out. Mazda sold just 31,128 vehicles in the United States last month, a steep 17.3 percent drop compared to April of last year. Year-to-date, Mazda is down 15.1 percent, sitting at a disappointing 125,601 units sold. Mazda’s MX-5 remains the only standout performer from their portfolio.

Mazda

The Story from the NumbersThese numbers deliver a harsh reality check to Mazda, not only from the perspective of not being able to make a mar …