Mazda’s EV Strategy Is Changing Around the World

Mazda’s EV Moment Came and WentMazda tried to break into the U.S. EV market with the MX-30, but the model’s reception appeared underwhelming, especially after it was discontinued following the 2023 model year, with the European-spec version later meeting the same fate.That outcome reinforced the brand’s shift toward plug-in hybrids such as the CX-70 and CX-90 amid tightening emissions regulations. With the broader U.S. market now favoring hybrids, Mazda’s EV potential never really had the chance to fully play out stateside.Elsewhere, however, Mazda is taking a different approach. According to a report from Car Expert, Mazda Australia managing director Vinesh Bhindi does not want to rush the brand’s PHEV rollout, even if that means lea …