Mazda Refuses to Rush Electrification at the Cost of Driving FeelMazda has always played the long game, and it has done so on its own terms. While much of the industry rushed toward electrification, the Hiroshima-based brand stayed focused on driving feel. Its Jinba Ittai philosophy, the connection between car and driver, continues to shape every product. From the MX-5 to its crossovers, Mazda prioritizes engagement above all else.That mindset explains why Mazda has been late to EVs. The company has openly admitted that fully electric models have not aligned with its engineering priorities. Instead of rushing, Mazda continues to refine combustion and hybrid technologies. It already has access to hybrid systems through Toyota and EVs with its Chinese partner, Changan, yet it chos …
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Author: Leroy Marion





