Mazda VS. FerrariIn case you missed the news, Mazda and Ferrari are locked in a trademark battle right now. It’s over the use of the name Luce, which Mazda had used first. However, Ferrari claims to own the rights to that nameplate worldwide, but the folks from Hiroshima aren’t giving up without a fight. Mazda still has a claim over Luce in Japan, meaning Ferrari will have to change the name of its EV if Mazda chooses not to budge. So far, it’s looking that way.Following the reveal of the Italian Luce, the builders of the Japanese Luce have been doubling down on the trolling efforts. Recently, Mazda showed a photo of its first executive sedan on its socials with the caption “Did anyone say Luce?” On top of that, the company published a short comic highlighting its connection to Italian design. So far, Ferrari hasn’t made any rebuttals as it’s still busy defen …
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Author: Anton Andres





