Maserati Says Its Design Is “Finished” as New Concept Nears

The Visual Identity GameCar design may not be as tangible as in-car technology, but it can still play a critical role in a vehicle’s success – and in some cases, it can even prove polarizing, as seen with the Tesla Cybertruck. For Maserati, that makes its upcoming concept car, set to debut at the 2026 Paris Motor Show, especially important, as it is expected to define the brand’s design direction for years to come.Gilles Vidal, Stellantis’ newly appointed head of design for Europe, told Auto Express that Maserati has a history of periodically reinventing its design cues, adding that the brand’s current design language is “kind of finished.” The report did not offer any hint as to what might come next, though it will likely mark a departure from …